Story behind LapLoved?

LapLoved - Our story


We are two best friends and locals to the core from Rovaniemi, Lapland. Having lived in Lapland our entire lives, we’ve laughed our way through countless adventures under the Arctic sky. To us, Lapland is more than just a destination — it’s home, and it’s a feeling we want to share with you.


We created this experience to offer something real and personal. We believe the best memories happen when things don’t feel over-scripted. LapLoved is our way of taking you deeper into the magic of the North, far beyond the well-worn tourist paths.

We’re two young locals full of energy, passion for Lapland, and the kind of Finnish humor that gets better around a campfire.


  • Local Secret Spots - We’ll take you to quiet viewpoints and untouched trails around Rovaniemi that don’t show up on any map.
  • Real & Relaxed - No rush, no mass tourism. We keep things spontaneous and personal, moving at the pace of nature.
  • Pure Magic - We think it’s perfectly normal to stand in the freezing cold, staring at the sky, waiting for something wonderful to happen.


Come as you are and experience Lapland through the eyes of friends. We promise you’ll leave with stories worth telling.

And yes — we’ll make sure your camera roll is full of northern lights, laughter, and maybe even a few selfies with reindeer before you head home.


Get LapLoved!